Andy Mitchell, CEO of Serie A North America joins David Ferrini to explore strategies for promoting the Italy and Italian Football via the cultural connections and the opportunities presented by upcoming World Cup events.
The conversation also delves into the importance of social media in engaging audiences and building the Serie A brand in the US, Canadian and Mexican markets.
Respond on X and Instagram:
David Ferrini: @davidferrini_
Dan Cancian: @dan_cancian
Emmet Gates: @emmetgates
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